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America's Top 4 European Travel Destinations

Popular Destinations in Europe

Popular Destinations in Europe

The numbers prove that European markets are hot right now. After two years of isolation from the rest of the world as it struggled to manage the health crisis, the continent is now fully open to travel, and the latest barometer of long-distance travel to Europe has just been published, revealing the 4 countries Americans want to visit the most.

Throughout 2020 and most of 2021, US citizens have been routinely barred from boarding flights to Europe unless they meet several criteria, such as being European citizens or presenting a vaccine certificate – the latter having become a requirement after vaccination has become widespread.

Fortunately, all of those brakes have now been dropped, and Americans are once again crossing the pond in droves. More specifically, to these destinations:

Using the New Long-Haul Travel Barometer, what do we learn about long-haul travel?

As usual, the European Travel Commission (ECT), which regulates travel within the European Union and associated states, and Eurail BV, the company responsible for the popular European Train Pass, have jointly published the third and latest long-haul travel barometer - commonly abbreviated as LHTB.

It tracks the travel trends across several large European markets, including Australia, Brazil, Canada, China, Japan, Russia, and of course the United States, for overseas visitors between September 2022 and December 2022. Before diving into the numbers, it's important to note that the "appetite" for travel has increased markedly.

Currently, 56% of Americans coming to Europe expect to take multi-country trips, and thanks to the LHTB, we also know where they have set their sights:

  • France
  • Italy
  • The United Kingdom
  • Germany

When Americans travel to Europe, what are their priorities?

The report also verified that when traveling abroad, 35% of Americans prioritize “high-quality tourism infrastructure,” which the countries above excel at, while 33% and 31% value safety and price respectively. In addition, they are the most concerned about over-tourism, with 23% of Americans considering it an important criterion.

In other markets, an average of 16% of the public expressed concern about overcrowding. Luckily for Americans, some of their favorite European vacation destinations, including Italy and France, have started limiting tourists due to the phenomenon, as more European cities urge Brussels to take action. against unsustainable travel.

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Soon, when visiting Venice, Italy, tourists will need to arrange their visit in advance and pay an entrance fee. Meanwhile, neighboring France has already started to limit daily visitors to some of its most popular attractions, particularly along the French Riviera, a hot spot for those looking for a European summer experience.

It's a double-edged sword: A significant percentage of Americans want over-tourism tackled, but they could be affected.

Europe This Winter Has No Travel Restrictions

On the bright side, all of the destinations above have no entry requirements in place, and Americans are again welcome regardless of health. Whether they are flying to the mystical British Isles or fancy a romantic evening in the City of Light, they are exempt from presenting any vaccination passports at the border:

  • No mandatory vaccinations apply
  • No pre-departure test is necessary
  • No quarantine is required

With the sole exception of Spain, which still requires unvaccinated Americans to test negative, the whole of the European Union, and even European countries outside the group, such as the United Kingdom and Türkiye ( ex-Turkey), have completely withdrawn their anti-tourism measures.

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It has helped instill a desire for international travel in the hearts of many lockdown-wary Americans, who are now the foreign nation with the third “largest increase” in the “sentiment index” for travel plans in Europe. A traveler's perception of the local market can be measured by an index, which reflects whether the travelers are "positive" or "negative".

Compared to other large markets, how do Americans fare?

Any value above 100 indicates "positive" sentiment, and US travelers scored 126 points despite the worsening economic crisis, supporting previous findings that the average tourist has cut their budget. Brazil tops the list with 150 points, followed by Canada (136), two countries whose currencies have historically been weaker against the euro.

This proves that the continent is more accessible than ever, especially after the euro has reached parity with the US dollar on numerous occasions. When it comes to reluctance to travel amid the economic upheaval, Americans are the least sensitive to "money matters": only 30% were hesitant to say their trip to Europe will take place this year.

In general, Americans still fantasize about the Old World despite the cost of living crisis and soaring winter prices, compared to 55% of Brazilians and 31% of Canadians. Naturally, due to their priorities, Western Europe remains their preferred location. However, if you're looking to escape obvious and feel more adventurous, we strongly suggest revisiting our list of 7 underrated destinations in Europe for 2022.

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