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How To Create Viral Graphics For Social Media

 A viral social media campaign is a marketer’s dream! The audience on social media tends to make decisions within a matter of seconds thus making any content go viral instantly. People retain information provided to them via visuals for up to 65% for until three consecutive days. Relevant images utilised to design content for social media can be highly beneficial for businesses to make things go viral or at least leave a long-lasting impact. To create viral graphics for social media it is necessary to first understand the importance of visuals to boost brand awareness and later enable conversions.

How Important are visual graphics?

Online promotion of businesses via visual graphics has become an integral part of marketing. This requires an innovative and creative approach to design customised visuals for aligning customer journey with business growth and sales online. Visual graphics cannot just improve conversions but can easily establish goodwill among users and followers online. A well-designed visual can easily attracted masses and spread out the brand message in less time than usual. Moreover, not just viral graphics for social media but a company without solid designs cannot play well in the marketplace. This means that a business needs to create its identity and brand image to move in the market at a competitive pace with an edge over others.


In simpler words, visual graphics strengthen your brand not just in the marketplace but also in the minds of the users.

The important question remains unanswered; how to create viral graphics for social media? Here is all that you need to know…

1.      Solid and Consistent Typefaces Are A Must

Graphical elements, colours and fonts need to be consistent and must align with the brand image. A brand for women might look wonderful with graphics carrying a nice hand-written or a light italic font but this won’t fit for a construction-related business.

Be very careful while choosing fonts for your brand. Beginning from the basics, you need to understand the differences between Serif and San Serif font families so that you pick the right area to experiment. No matter what font family you choose, you need to stick to it every time while designing something. You may experiment a bit here and there but only if you are a pro at graphic designing and understand what style fits where.


No wonder social media is all about breaking rules and designers today experiment a lot, but not everything works for everyone, right?

The key is simple and easy, just make sure that whatever the font style you choose, it stands out over the image being used. The text must be readable!

2.      Get Creative with Apps

To thrive your brand on social media with viral graphics, you need to experiment a lot and think out of the box to create visuals. Today, with evolution and innovation of software and designing tools, designers are introduced to multiple other options other than just the traditional Photoshop. Some of the common apps being widely used are Pixlr, Canva and Lightroom that have enabled regular people to experiment with their creative side.

Apps might sound handy in terms of operating but Adobe offers a set of remarkable designing software that bring out the best visuals for your brand.

3.      Image Sizing and Guidelines

When experimenting with graphics and multiple social media platforms, do not forget about the variation of image support sizes that each has to offer. You may be interested in using templates and vector elements for creating the graphic of your choice but remember to resize them according to the social media platforms. The best idea is to design different variants of a single design that are compatible with various social media platforms.

Multiple platforms support a 1:1 image size for in-stream sharing but sizes differ when it comes to a cover photo or profile display. And mind you, these two visuals play a very important role in putting forward a great first impression of your brand. To make it easy for you, here is a guide that you need to master:

Twitter:

Header Photo: 1500 x 500 pixels

Profile Photo: 400 x 400 pixels

Facebook:

Cover Photo for Desktop: 820 x 312 pixels

Cover Photo for Mobile: 640 x 360 pixels

Profile Photo: 360 x 360 pixels

Pinterest:

Board Display: 222 x 150 pixels

Pin Size (Portrait): 735 x 1102 pixels

Profile Photo: 165 x 165 pixels

Instagram:

Photo Size: 640 x 640 pixels

Thumbnail: 161 x 161 pixels

Profile Photo: 110 x 110 pixels

Google Plus:

Cover Photo: 1080 x 608 pixels

Profile Photo: 250 x 250 pixels

These are all the good to learn basics so that you do not mess up with your social media profiles or the viral graphics being designed.

4.      Apply A Story Telling Strategy

What content enjoys most resharing? Always the one which people can relate to. This is the key to master the art of creating viral graphics for social media. Try to inform your users about your brand in a creative way. Let them know how your brand came into being and what ideology does it hold. This can also greatly help you set a mood online, which means your followers will be able to guess the type of brand you are putting forward.  

Use the right images to which your audience can easily relate to and reshare visuals accordingly. Another great way of achieving this is by creating graphics that carry evergreen useful information for people to remember and relate to in the longer run. By informing people using visuals, you can mark your presence in their minds for a longer period than just using textual content.

5.      Right Audience

By just creating innovative visuals and sharing them randomly will lead you nowhere. The content will pass on and on in directions where your potentials may never be waiting for. The goal is to identify your audience before jumping onto the sharing stage. This is done to make sure that your visuals reach out to the right segment of the social media users and not just everyone. Once that it goes viral, the boundaries automatically fade away but initially, every content needs to be aligned with the audience’s interest.

A women’s clothing brand will only want women to see its colourful summer collection graphics and that too of a certain age group. This is when they require to identify their target audience and create viral graphics that satisfy their need and the thought process.

6.      Build A Connection

Whatever people see, hear or read develops a mood and strikes their emotional chords. Your created visuals will also have an impact on people’s mind and what they think about your brand.


Just as Coca Cola visuals always lighten up the mood with a happy and blissful emotion that they trigger in the viewer’s minds.


Similarly, whatever you choose to create with your brand, will influence social media user’s behaviours towards it. Coca Cola always targets people with a family-oriented, celebration-based approach and that too aligning with various seasons and festivals to trigger the right emotion.

You need to try this out as well, only a visual that helps the audience connect to it can go viral among masses.

7.      User-Generated Content

With a lot of margins to experiment with visuals, social media also provides brands with unwanted feedback. But valuable positive feedback can be effectively incorporated in a visual to put forward the brand’s brighter image. User-generated content owned by a brand can be very motivating for people, this way influencers and bloggers automatically show interest in the brand to get recognised online.

The movie ‘Straight Outta of Compton’ went viral with its meme template allowing so many social media users using it to fulfil their need. The marketers took great advantage of user-generated content in this case.


Summing it all up, visuals are now an important part of your brand and its marketing plan online. Do not compromise on the quality of the content being created if you want to go viral! Just master the art of targeting social media users with the type of content they want to see and the visuals that content well. Images, infographics, subliminal messages and whatnot, all can do wonders if created as well-designed graphics.

We know how it is done, get in touch today to get customised social media strategies with quality content to boost your brand conversions and hit the right return on investment threshold. 

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